Runa Simi
Type Design // Senior Thesis
Spring, 21
Spring, 21
Runa Simi is a typographic project that was enthused by my half Peruvian hertiage, self reflection, and a profound interest in the endangered language of Quechua—an indigenous language that my grandmother (in addition to Spanish) was fluent in.
Quechua was largely an oral language, never a written one. The fact that it has survived for as long as it has, is something I find quite remarkable.
Instead of developing an alphabet for the language of Quechua, the Incas recorded their world in knotted strings using the Khipu.
I saw an opportunity here to design a typeface in response to this unique string-and-knot based medium that served as a way of communicating and documenting statistical information, oral traditions, cosmology & philosophy.
Quechua was largely an oral language, never a written one. The fact that it has survived for as long as it has, is something I find quite remarkable.
Instead of developing an alphabet for the language of Quechua, the Incas recorded their world in knotted strings using the Khipu.
I saw an opportunity here to design a typeface in response to this unique string-and-knot based medium that served as a way of communicating and documenting statistical information, oral traditions, cosmology & philosophy.
To make the onboarding process a bit easier for all parties involved, I’ve organized my services into easy-to-navigate menus and à la carte options. However, I'm happy to create custom packages for those with specific needs, so please feel free to reach out with any unique requests! 🐛️
01. The Starter
This package includes:
-
Logo Suite (Primary, Secondary and Submark)
-
Logo Use Guide
- 1 Visual Moodboard (Look & Feel)
- Color Palette
- Font Suggestions
Revisions: 2
Timeline: 1-2 weeks
Price: $1200
Timeline: 1-2 weeks
Price: $1200
02. The Main
This package includes:
- Logo Suite (Primary, Secondary and Submark)
- Color Palette
- Font Suggestions
- Brand Guidelines (PDF)
-
2 Visual Moodboards (Look & Feel + Merch / Packaging)
- Social Media Templates
Revisions: 3
Timeline: 1-3 weeks
Price: $1800
03. Full Menu
This package includes:
-
Logo Suite (Primary, Secondary and Submark)
- Color Palette
- Font Suggestions
-
Brand Guidelines (PDF)
-
2 Visual Moodboards (Look & Feel + Merch / Packaging)
- Social Media Templates
- 1 Free Á la Carte Service
Revisions: 3
Timeline: 2-3 weeks
Price: $2200
Timeline: 2-3 weeks
Price: $2200