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Zhong Lin Logotype


The assignment for this project was to design a logotype for an artist of our choosing in the context of an exhibition of theirs.
I chose the photographer Zhong Lin, who has recently burst into the limelight with her compelling and highly stylized surreal portraits.



Logotype Design
Fall, 20


















The logo I designed was heavily inspired by this recurring line motif that interacts with the models’ faces in Lin’s work.
To make the onboarding process a bit easier for all parties involved, I’ve organized my services into easy-to-navigate menus and à la carte options. However, I'm happy to create custom packages for those with specific needs, so please feel free to reach out with any unique requests! 🐛️

01. The Starter


This package includes:

    • Logo Suite (Primary, Secondary and Submark)
    • Logo Use Guide
    • 1 Visual Moodboard (Look & Feel)
    • Color Palette
    • Font Suggestions



Revisions: 2
Timeline: 1-2 weeks

Price: $1200

02. The Main


This package includes:

    • Logo Suite (Primary, Secondary and Submark)
    • Color Palette
    • Font Suggestions
    • Brand Guidelines (PDF)
    • 2 Visual Moodboards (Look & Feel + Merch / Packaging)
    • Social Media Templates


Revisions: 3
Timeline: 1-3 weeks

Price: $1800

03. Full Menu


This package includes:

    • Logo Suite (Primary, Secondary and Submark)
    • Color Palette
    • Font Suggestions
    • Brand Guidelines (PDF)
    • 2 Visual Moodboards (Look & Feel + Merch / Packaging)
    • Social Media Templates
    • 1 Free Á la Carte Service

Revisions: 3
Timeline: 2-3 weeks

Price: $2200





Logo Suite

From $350

Business Cards

From $75

Packaging / Merch Mockup

From $200